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Speed Is The Brand

8 min

Part 2 of our conversation with Matt King, Director of HR Technology at Domino’s, as he dives deeper into the technology and strategy behind hiring at scale in a business defined by speed.

In a company where rapid service is the brand promise, recruitment technology has to keep pace. King shares how Domino’s reimagined its applicant tracking system and embraced AI to better align hiring with operational demands across thousands of franchise locations.

Key topics include:

- Why speed isn’t just a business value at Domino’s—it’s a non-negotiable requirement for hiring

- The transition from a legacy Kenexa system to SmartRecruiters, and why the change was both necessary and strategic

- How franchise operators played an active role in shaping the ATS experience to meet real-world needs

- The emergence of Winston, an AI-powered assistant, and Domino’s role in helping shape its development

For anyone navigating ATS transitions, franchise-scale complexity, or the role of AI in recruiting operations, this episode offers practical, experience-based insights with enterprise-level perspective.

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