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In Part 3 of discussion with Matt King, Director of HR Technology at Domino’s, it's a forward-looking conversation on automation, messaging strategies, and the evolving role of AI in high-volume hiring.

As Domino’s continues to scale across more than 7,000 U.S. franchise locations, King shares how the company is shaping a future where technology enhances—not replaces—the human element of recruitment.

In this episode, King discusses:

- How Domino’s is striking the right balance between conversational automation and authentic human interaction

- Why asynchronous messaging is emerging as the preferred channel in talent acquisition, offering both speed and flexibility

- The importance of empowering franchise operators to drive innovation from the ground up

- Why Domino’s requires AI tools to be not only functional, but also explainable, pilot-ready, and compliant with evolving legal standards

The conversation also touches on branding, culture, and a lighthearted proposal: could Domino’s AI assistant, Winston, benefit from a rebrand—perhaps as The Noid?

For talent leaders exploring how to scale hiring with automation while maintaining brand identity and trust, this episode offers both strategic clarity and practical lessons from the field.